how to win him back: Shaquille O'Neal Signs Cookies For Charity

Monday, June 13, 2011

Shaquille O'Neal Signs Cookies For Charity

After 19 years of an exceptional professional basketball career under his belt, the one and only Shaquille O'Neal announced on June 1 in Boston that he’s bidding the league farewell. In celebration of Shaquille’s career, OREO is auctioning-off one package of their yet-to-be-released Triple Double OREO cookies, autographed by Shaquille O’Neal, on eBay.

The winning bidder will receive a case of the new cookies to enjoy, as well. All proceeds from the auction will be donated to the Boys & Girls Club of Newark in O’Neal’s honor.

Aside from his years spent on the court, he has also made a name for himself as a member of the OREO Double Stuf Racing League (DSRL). OREO is proud to count O’Neal, recognized by basketball fans around the world for his larger-than-life presence both on and off the court, as one of the co-stars of the OREO DSRL campaign.

During O’Neal’s career, the term “triple-double” was known to most as a performance in which a basketball player accounted for double-digit numbers in any three statistical categories such as points, assists, steals, blocks or rebounds, in a single game. But soon after his retirement from basketball, the OREO Double Stuf Racing League is bringing a whole new meaning to the term with the introduction of the new Triple Double OREO cookie.

You can access the auction, which runs until June 17, here.

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